WebOct 26, 2024 · The 1980 Wheaties box featuring the iconic Jenner picture offered football jerseys for $6.95. Records for Prizes. Adding to the variety of prizes offered in cereal boxes, you could even get records. The E.T. … A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used as a … See more Cereal box prizes and premiums have been distributed in four ways. The first, not frequently used now, was an in-store (or point-of-sale) prize that was handed to the customer with the purchase of one or more specified … See more The invention of a screw injection molding machine by American inventor James Watson Hendry in 1946 changed the world of cereal box prizes. Thermoplastics could be used to produce toys much more rapidly, and much more cheaply, because recycled plastic … See more • Baking powder submarine See more • Cereal Box Archive See more W.K. Kellogg was the first to introduce prizes in boxes of cereal. The marketing strategy that he established has produced thousands of different cereal box prizes that have been distributed by the tens of billions. The first cereal … See more In the U.S. A 1974 article characterized cereal prizes of the 1950s as "Captain Midnight secret-decoder rings and.. baking soda-powered frogmen", whose arrival by mail, children waited for "impatiently". In 1959, columnist Tom Harris of the … See more • Bruce, Scott (1998). Cereal Boxes and Prizes, 1960s : A Tribute and Price Guide. Chamblee, Ga.: Flake World Publishing. ISBN 0-9662123-0-4. See more
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